Traditional business analytics has enabled your company to access critical business information and link the different phases of the management analysis cycle – reporting, analysis, modeling and planning. This cycle in theory is supposed to occur in all areas of your company – finance, planning, marketing, sales, operations and so forth.
Yes, most companies are out of spreadsheets, no longer having this intellectual capital trapped in sub-directories of their organization. The big gap, however, has been in modeling and planning, which has been based to a large degree upon historical data.
Advances in data science and artificial intelligence (AI), however, have enabled us to uncover previously hidden patterns. Infusing artificial intelligence (AI) and advanced analytics into your business processes will help move you beyond looking in the rear-view mirror. Real-time and predictive, those insights can drive better decision-making both in setting strategy and for individual customer interactions, improving the customer experience. Take a look at our insights into how organizations can thrive in the digital age by infusing embedded analytics into their business processes.
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