• The world's top brands have hired RM Dayton to align top analytic talent.

  • RM Dayton - Top Gun Analytic Talent


    Conference - Collaborate 19 -- Technology Forum

    Collaborate will be held in San Antonio, Texas from April 7th-11th 2019.  Let us know if you'll be heading out to San Antone,.  Schedule 30 minutes on the calendar below, and let's talk shop about where business analytics is today, where it's heading, and how that might impact your company initiatives and career.



    Conference - Predictive Analytics World

    The Predictive Analytics World Conference will be held in Las Vegas, NV from June 16th - June 20th, 2019.  We look forward to seeing you there to network with industry practitioners in business analytics.   Let us know if you'll be heading out.  Find 30 minutes on the below calendar, and we'll talk talk shop on business analytics over the java that you drink in Vegas.




    Conference - Strata Data -- Make Data Work

    The Strata Data Conference will be held in San Jose, CA from March 15th-18th, 2020.   Let us know if you'll be heading out to Silicon Valley.  Schedule 30 minutes on the calendar below. Thank you.



    Thank you!


    Conference - The AI Summit 

    The AI Summit will be held in New York, NY from December 11th-12th, 2019.  We look forward to seeing you there.   Find 30 minutes on the below calendar, and we'll sync up in The City.


    Thank you!

  • Business Analytics in the Travel Industry

    The travel industry makes extensive use of business analytics to drive loyalty, promotions, revenue management – and ultimately, the customer experience.  

    These are not your grandfather’s type of slice and dice analytics, but use a combination of data science, big data and business analytics visualization tools.  Below are a few examples of business modeling in travel and hospitality:

    The Booking Performance Model

    A predictive model of booking performance was redesigned from scratch: adding new functionality while reducing error and the time to update and run the model by twenty-fold compared to the previous version. This model is responsible for determining:

    - Targets and forecasts
    - Of bookings and arrival
    - Calculated at the book date, arrival data pair level

    The model is a multiplicative pick up model, expanded to include:

    - Stationarization
    - Seasonal decomposition
    - Outlier detection
    - Frequency domain analysis
    - Synthetic booking and cancellation curves

    The Strategic Business Simulation

    This model "looks at" the data and business questions in a unique way, to answer questions that are largely immune to statistical and trend extrapolation models.

    The Deep Learning Model

    This is a long short-term memory (LSTM) recurrent neural network (RNN) model. It will extract and predict spatial, temporal, and agent patterns of behavior.  

    Rapid Response Analytics

    Improve the rapid response analytics process to give better data faster by creating high-quality, complex data extracts and aggregations that can be quickly customized for unusual data pulls. This saves days of effort for several very urgent descriptive / diagnostic analytics requests, while drastically reducing turnaround time.

    Data analytics revolve around these types of business subjects:

    - Sales promotion targeting and performance
    - Booking channels
    - Competitive analysis
    - A/B testing of new initiatives
    - Segmentation of guests, assets, and prices
    - Analysis of pricing strategies

    May 24th, 2017

    © 2017 RM Dayton Analytics, Ltd. Co.



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